What I did this week

Our group hasn’t had the chance to spend much time together will week. It has been busy due to assignment hand in’s and some personal unavoidable issues by myself and others.

This week I looked at the business plan and tried to fill in some of section 12 about managing market risks and 13. about pricing.

I tried writing down some bullet points about market risks and how we can help combat them. For example one risk could be that competitor enters the area in the future, this means we need to quickly develop brand loyalty – based on marketing and user experience. We would also need to ensure that our prices are lower or service is better than the competitor, if they entered the market.

Another market risk could be the cost of materials rising (e.g. steel, aluminium), raising the cost of our bikes. We would need to ensure that we have regular reviews of costs, to make sure that this is reflected in our rental pricing. We will need to regular review alternative suppliers to leverage the best deal, or make an agreement with an existing supplier that prices will be fixed for a period of time.

Regarding the pricing – we have informally already compared with competitors to construct a price table, so this time I compared our price table with national competitors, as we haven’t located local competitors renting standard bikes. Using the information now gathered we can fill in section 13., giving the price range of a competitors against ours, for equal or equivalent service. We will however have to identify a genuine reason for these lower costs, this could be due to lower costs outside of a city, or through the use of additional revenue schemes.

Over the weekend I reviewed our presentation just to remind myself where were are currently at with the project. I also looked at the technology plan, to watch out for any mistakes as some ideas have developed since original drawings.

As you can see, there has not been a high work rate this week. I believe that we are at the level of other groups, however we need to put in a lot of hours over the next week, otherwise we are bound to fall behind and lose marks.


Own: 4 hours. Group: 2 hours

What I learnt this week

Chris gave us a recap on what we’d learnt regarding marketing, some of which started many weeks ago – so this weeks lecture was useful.

The recap including the basic principles of marketing, you have to bare in mind the – Product, Price, Place and Promotion. Using the 7 O’s can help understand how to market the product with the information that you have, or what you need to find out to market the product by using market research.

Market research begins by identifying the problem and creating research objectives. You can then find out where you are going to find the answers (your data), for example you could perform test marketing by building a sample of a product, before releasing it to a group of people so that you can judge approval of the product, this will help come up with how likely others will also be happy with the product (depending on test market and target market). The results can be analysed after this has taken place, these should contain answers to the problem defined at the beginning.

Chris then gave the details of a number of cast studies, so that we can understand what it means to define the Product, Price, Place and Promotion in varying situations.

For people who were stuck with the marketing plan, an example structure was also given in a slide. We already had most of these down to go in the marketing plan, but the example structure does help us decide where things should be going.

What I did this week

This was work week, where we had some time to prepare for the presentation to give to Chris. The aim was to make a presentation to explain what the business was, how it worked, the progress and the future aims.

We had completed the majority of the presentation last week, therefore on Wednesday we reviewed the presentation and thought about what each of us would say in the slides. This was continued on Thursday when we re-worded some parts of the presentation and re-edited some screenshots so that it would be clearer. This totaled about 4 hours work.

On Thursday evening I continued to go through my slides, writing down extra content that I would say, that was not included in the text on the slides. I didn’t bother practicing out loud at this stage, as there were only a small number of slides that we had already booked time to go through on Friday, before the presentation.

Unfortunately I was unable to attend the rehearsal and the interim presentation, due to personal reasons. I contacted Chris about this as I believe that I had given a good amount of input up until this stage and had prepared all of the content that I needed to present, along with previously putting the skeleton of the presentation together.

After speaking to my colleagues, I found that the presentation wen’t really well – so  I’m glad about that. Feedback received from Chris:

  • use cases and rich picture do not need to be in the final presentation
  • where do you get discounts on the payment page
  • make affiliates clearer of how make money – do we make money or do they make money
  • in the final presentation Chris suggested that to help sell our idea that we try and set the scene e.g a new student starting university how would we sell to them
  • need to look at how else we can enhance the webiste
  • long term rentals how website might benefit from them
  • payments by parents
  • could have discounts if people renew their rentals sooner

This was very useful feedback and has left us with a couple of things to think about. The website enhancement is one of them, how can we make it attractive to customers and how can we make to accessible on many devices (responsive web design perhaps).

The idea of a discount for early renewal is a good one, I believe that instead of taking a cut on income, the bonus to the customer could be a one month extension or some other incentive that adds value to the proposition.

I was unable to do work at the weekend and our group has not met up this week, as we have been working on an assignment which is due in at the end of the week. This week I have not put in the same amount of time as in previous weeks, however I hope we have a productive week to come.

Meeting time: 4 hours.Own time: 2 hours.

Total: 6 hours

What I did this week

Our group spent most of the BIT project working time to plan and put together the presentation, which we are giving on Friday.

On Friday 16th November, we will present what progress we have made with our project to Chris, so that he knows about what our business is and how far we have got with things. This presentation isn’t the final one that we’d show to a company or investor, it should be factual and to the point.

We had a meeting on Thursday (November 8th) where we discussed how we would approach the presentation. We also looked at what we had done and what was talked about during lectures so that we knew what were the important parts to cover in the presentation (soe of us already had notes). During the Thursday meeting we decided that the following should be explained to Chris during the presentation:

  • What does our business do?
  • How will the business make money?
  • What examples of scope documents have we completed ? (such as use-cases and storyboard)
  • What market research have we done?
  • How have we progressed with the business plan?
  • Who has done what?
  • What work is left to do and who will do it?

The rest of the Thursday meeting covered the feedback received from Chris. We opened up the original document so that we could see the section along with the feedback. We have some corrections to make with the business plan, however we should be able to work on that next week. The following notes were made about who should work on different parts of the presentation content (or the quality control of that section, if completed as a team):

  • Seb – Website Draft, mention website/app, Price list. Advertising.
  • Me – How are we going to make money, Business Plan, Figures, Presentation skeleton slides
  • Tom – General Idea, Rich Pictures, Affiliates.
  • Ian – Marketing, Figures, Plan of work until Christmas.
  • Sam – Use Cases and Presentation Plan

During the weekend I reviewed what documentation we had already completed and had uploaded to Facebook, to give me an idea of what to put into the presentation. I put together a skeleton presentation with titles, in some of the sections I put a few bullet points in to speed up progress at the next meeting. I then chose a design and jigged the slides around until I thought it looked like it was in a logical order, it should go something like: What is the business? > Why is this good? > What are the technical elements? > How will it make money? > Any other supporting materials and information > What next?

The Monday (November 12th) meeting involved putting content into the presentation. We had it up on a big screen and all bashed our heads together to put content into the slides, with live critical analysis. It is now 90% done, we just need to meet before Friday to check it through again, add notes that aren’t on screen and to do a test run of it. I think it is best if 2 people (or maybe 3) present this presentation, with everyone else present for questions. We spent the rest of the meeting picking holes in the project, such as our over emphasis on the business side of things and not enough about it being a software project. We came up with some ideas on how to resolve this, such as making sure we discuss the mobile site options and describe technically how our website would work.

On Tuesday (November 13th) I reviewed the marketing lecture and wrote this blog, looking back at last week’s work.

Time spent: Thursday 2.5 hours, Weekend 3 hours, Monday 3.5 hours, Tuesday 1.5 hours.

Total: 10.5 hours

What I learnt this week

Ian Harris gave us a lecture on Market Research, one of the tasks that we need to perform in our group project and next year.

I learnt that market research is the collection, analysis and communication that assist in marketing decision making. In general terms, it takes place to find out the following:

  • What is the potential market? (Which one’s should we be in?)
  • What features of a product are valuable in that potential market? (What do they need and want?)
  • What is the size of the market?
  • Are there any competitors or threats to consider?
  • What price would they be willing to pay?

Following market research, normally you would report the findings and conclusions, along with recommendations on how to proceed.

Ian also told us about the seven o’s we are trying to prove:

  • Occupant – who are the market (genfer, age, education, race, religion, income…)
  • Object- what do they buy (competitor analysis)
  • Objective – why do they buy (USP, why might they buy yours?)
  • Organisation – who buys (individual, group, company)
  • Operations – how do they buy (payment method)
  • Occasion – when do they buy (one-off purchase, regular purchase, when?)
  • Outlet – where do they buy (website, app, shop, catalogue)

Finally there were some survey tips such as – remember to introduce the survey, keep it relatively short, make it easy to understand (no jargon), allow space for comment, have logical development during the survey and incentivise it if possible.

What I did this week

We had a meeting on Wednesday 31st October to discuss the technology plan. We had all previously been assigned tasks to do, so this was a chance to show each other the documentation that had been produced, discuss any issues with completing the documentation and provide constructive comments on the documentation of others as quality control. I discussed what I had found while researching what prices other companies were charging for their bike rentals. After considering a number of sources, I produced an Excel spreadsheet with a proposed pricing scheme for Aber Bike Hire – the feedback that I received from the team was positive and that the pricing seemed relatively easy to understand. I just need to tidy up the Student category so that the term pricing description looks more attractive. As a group we need to clarify what other extras there will be and how much we will charge for them – a helmet is a basic non essential extra that could be rented for a small income, however others may disagree.

Tom discussed his rich picture and showed us the first draft that he had created. The feedback on the rich picture was positive, none of us had produced one before but this one seemed to be clear and covered most of the stakeholders involved with the business. Tom said he’d send the rich picture to Chris for some feedback, just incase anything was missing.

Seb showed us some early prototypes of the website that he had created, so that we can use them in a storyboard format later. They looked very good, we discussed the layout of the site and how the form would function so people could go through the steps of renting a bike. We identified that a new step needed to be added, or additional information to the form, as far as I remember I think this was due to extras being missing from the form. The others then discussed their pieces of work and we spoke about the project in general. It was good to have the group actively in the loop with each part of the documentation.

The others also presented the work they had done, for example Ian had come up with some customer expectations for customers in different categories (e.g. a Student will expect rentals to be cheap, or expect student discount)  Sam showed us where she’d got with the use case diagrams development.

On Friday 2nd November we met up and discussed any further issues people were having with their work and talked about how we would approach completing the business plan. I showed the group the two data flow diagrams that I had produced, the feedback that I got was generally good – I don’t think any of us are confident enough with DFDs to know if there are any technical errors, I brought up that this was being covered later in another lecture and we could come back to it then.

Seb had produced some further web page mock ups to cover additional pages, including a revised order form. I discussed the functionality of the form with Seb, we discussed how we could make the order process as easy and as quick as possible for the customer. I pointed out that there must be a way of the form recognizing an existing customer in an efficient manor, so that the personal details of the customers would be pulled from the database and pre-filled into the form (such as name and cardholder address). A way of implementing this would be a reminder to login at a step before the address details, or to have a login option on the step in the form that requires the address details, so that the user can save some time. This needs to be done in such a way so that new customers are not deterred.

Tom showed us the latest version of his rich picture, which contained some revisions – I think it was at this point where he had added some short descriptions, explaining how the stakeholders were involved. Sam had finished all use cases that were previously just drafts, she said that she’d email them around later and did. Impressive descriptions to go with the functions, I must say! Ian had worked on the questionnaire for market research, but didn’t have finished questionnaire document yet.

It was agreed that we have progressed with the technology side of things and progressed with some of the business parts, such as pricing, but next we must tackle the business plan as a priority as at this point in time we only had short notes for each section and no collaborative document with information.

On Sunday 4th November I looked through the business plan document ready for Monday’s meeting. I made some bullet points for sections such as the business idea, what we will do and I also identified some sections that I’d like to take on if anything gets handed out for completion, such as “11. Profiling competitors” as I have already profiled other hire companies that have a web presence. I also updated the student term data on the rental price list.

On Monday 5th November we had our major meeting of the week, the main aim of this meeting was to make extensive progress with the business plan and we did.
We opened up the business plan on a computer with a wireless keyboard, connected to a large plasma screen so that we could make an input into the business plan together – with information close by on Blackboard or through Google that we could look at.

We filled in sections 1-10 of the business plan, which is over 50% of the document. These sections are not complete as such, but all of these sections have a decent amount of content that we think is of a good quality. We made some notes in some of the sections, these notes were so that we could come back to these sections after asking Chris questions or after future progress in other areas of the project.

I believe that our main difficulty was with the numbers – the quantities and the values. How much product can we sell to each area of the market? It is easy to make up figures to fit, but our figures must be reasonable with reasons to back it up. We can only make those numbers look more credible after backing it up with market research that hasn’t been completed yet. We tackled this by looking at the Student population of Aberystwyth, with this information we made a reasonable suggestion about how many bikes we will hire out.  During them meeting Tom located a Ceredigion Council tourism analysis document, which includes information about how much tourists spend in Ceredigion. Tom only really had a chance to skim it, but tried to find some useful numbers. This document should be analyzed incase it provides us with some useful feedback regarding our pricing (e.g. if something indicates they spend a lot on recreational activities, then this is good information). In a later meeting we will discuss market research further, we have a surveying lecture coming up at the end of the week.

The document is going to be sent of to Chris by Ian, so that we have have some feedback on the sections where we are stuck. On Wednesday we can discuss this document again and complete more sections.

On Tuesday 6th November I discussed the questionnaire with Ian. I sent him some suggested questions, however he had already come up with the same or similar ones. So instead I came up with some different answer ranges that Ian can consider, incase they provide better feedback. I also completed this blog.

Wednesday meeting – 2 hours

Thursday work – 1 hour

Friday meeting – 2 hours

Weekend work – 1.5 hours

Monday meeting – 3 hours

Tuesday work – 0.5 hours

Blogging and slide review – 1.5 hours

Total: 11.5 hours

What I learnt this week

This week I had an introduction marketing, I learnt how to approach marketing and advertising a product.

It’s basic terms marketing means letting potential customers know about your product and sell this product at a price where everyone is happy (customer sees value, business sees the expected return).

I learnt about market positioning, this involved knowing what product your are selling, what price you will sell it at , where can the customer get this product and how will people know about the product.

Chris went into more details about each of the positioning steps, one example is with pricing. A naive view of pricing is that price is or should be – x (cost) + 5% = y (price). A better view is the price should be what it is worth to the customer, a business wanting to maximize revenue will try testing the highest they can charge for it, while still keeping customers happy. For example Apple usually sell products for higher prices than competitors, they do this because they sell their products well as premium solutions to problems (there are many other aspects too).

It is important to understand that when people buy a product (a product can be physical or service), they are actually buying a solution to a problem. It is important to use this when selling the product to a customer, what will the product solve? Can you make it look like this product will offer a solution to more things than you had originally thought? Perhaps some aspects of the way the product is positioned in the market can lead to more sales!

Maslow’s hierarchy of needs is a theory in psychology which can be used to tackle peoples needs at different levels. The theory is that once people meet their needs at the lower levels, they will concern themselves with the higher levels for fulfillment – can our product fulfill these needs?



These can be categorized broadly as physical needs, security needs, relationship needs, appreciation needs and attaining your full potential. The most basic needs are at the bottom (like food to live), more complex needs are near the top.

We looked at a range of adverts, one that is memorable for me is the advert for a Dodge Charger which tells man that he goes through the day to day, being told what to do, doing work, being bothered by others – but buying this car is a reward for all of this work “man’s last stand”, and this car will somehow make it all worth it and make him happy. This one clearly attacks the higher levels such as “Esteem” (confidence, achievement).

A product’s customer must also be identified by looking at age range, what interests them, what they know about, how much money they have to spend etc etc. The customer may not be the user of a product, for example a parent buying a toy for their child.

More things about marketing, such as surveys will be coming up next week and in the future.

I found out that the intermediate presentation is like a progress report.

  • We should let Chris know how we are coming along with our solution / product, while explaining what it is.
  • We should explain the roles in our team – what have I been doing in the ream, what am I going to be doing in the team?
  • We should present the key parts of the business plan that we have completed so far – what company are we? What are we selling? How many? How much for? And how will we make money?
  • We should present the key points of the marketing plan that we have completed so far. What have we done to explore how to market it? What are we doing next?
  • We should let Chris know what other things still need to be done to get the project completed

What I did this week

This week I aimed to work harder than the previous week, as Chris said that we had fallen off track a bit.

I spent around 1 hour on the Thursday looking at existing companies involved in renting bikes. I tried to get an idea of how many customers they get in their area by seeing if they gave any indication on stock levels or how many customers they have. I also took a look at their booking systems, many existing companies only have contact forms and no way of booking online, therefore the IT solution that we will provide will already be a step forward over many existing companies.

On Friday we had a meeting to discuss the previous lecture and to see how we could proceed with the business plan, while continuing our work with the technology plan. We went through the business plan looking at each section, discussing what should go in it – while looking at the lecture slide on Blackboard to help us with the ideas. It was decided that we should look at the business plan over the weekend, make notes on it and meet on Monday to set aims for the technology items such as finishing the rich picture and use cases, while starting other areas that we hadn’t yet, such as data flow diagrams.

Over the weekend I spent around 2 hours reading through the business plan, while looking for other business plans like the one available on the Prince’s Trust website, as they had a guide for completion along with a template:


Tom created the following spider diagram / mind map of the website during the week, to help us visualize the business.

On Monday we met up to discuss the business plan and to hand out tasks to complete some technical plan tasks. During the meeting we looked at a couple of existing bike hire websites, one of them was “City Cycle Hire” that Tom had seen over the weekend – this contained some good information such as a price list and some other content that we should feature on our website. We saw the website and agreed it was a good base, but could be vastly improved – for example they had no automated booking system and there was little information about what to do in the local area.

We decided we really liked the booking form on the Forest Leisiure Cycling website, at present it is very similar to what we would like to implement on our website. We like the simplicity of the booking form and how it deals with configuring the bike spec and multiple quantities  What we would like to add is automated discount calculation for larger groups and the ability to go through the order process, then at the end new users would fill in their details and choose to create an account, or complete the order without creating an account. This is a good idea as a big barrier for attracting customers is the dreaded login page, where you hit a brick wall unless you have an account or want to create an account. If this barrier is removed then the customer may want to complete the sale and unwittingly complete all of the necessary account creation steps (name, address), without seeing it as so much of a chore. It is giving the customer a choice, not an order.

We looked at Ian’s rough rich picture, this was actually very detailed bar one or two other possible interactions and a description of those interactions. It was decided that Tom would take it away and make a final draft of the rich picture. After the discussion of the good and bad points, he can draw it up neatly with more of a description, we can then make any final changes and that will be done!

We looked at the use-cases, there was a small number of them describing some of the functions of the website. We added further details to these use cases and clarified some of the steps. The use cases task worked as expected, we all now have a much better understanding of how the customer will interact with the pages. During the meeting we mocked up two more use cases, such as one for group ordering where there is a discount applied. Sam agreed to take the use cases away to make a final draft of them neatly. Once again, we can then pass it around the team asking for any suggestions, then the use cases will be done! This is unless we run into any problems with any other of the technical plan and have to alter a process.

Seb had found some information online about how to put together some prototype websites and story boards. Seb is going to make a storyboard for a couple of the main user functions, which may be used on the basis of early user evaluation. He will also create some screenshots of other important pages if there is time to do so by Wednesday.

I was tasked with researching the pricing of some existing companies and constructing a pricing table, we agreed to slowly apply discount as the lengths of hire increase. Therefore this week I have created a price list for the site. As we see students as a key market for our business to keep us ticking over, we will set up 4 rental periods to cater exclusively for students. I looked at the AU calendar to set the periods as – Michaelmas Term, Lent Term,  Easter Term and Academic Year. These four rental periods will offer good value for money to students as they can choose to hire a bike during the time they actually need it. This will appeal to students as there is no logistical hassle of bringing a bike from home, which may be far away or in a different country and there will be no financial hassle of spending money on a bike up front. If we can accept money from them in installments to co-inside with their student loans, then this will be even better for them. Students aside there is a price list for everyone and a price list for renting a helment. The helmet rental idea has been a hot topic, I believe that it should be an optional extra as it is an extra cost for us and not a legal requirement, other members of the group may believe that we should give them away with the bikes as standard equipment. I think that a lock and lights should be the only standard equipment considered – ready for use on the road and ready to be parked up safely (a benefit for them and us).

This week I also identified some operational risks with the company – considering safety with our systems online, backup systems procedure and company liability. The final thing I was tasked with is starting some data flow diagrams. I reminded myself how to do them by looking at examples online and finding out the correct syntax, I have tried to construct two, however I will need to have some feedback off the team to make sure that they make sense. I spoke to a friend of mine, they believe that data flow diagrams will be discussed in a later lecture, this information may help us.

Ian was tasked with:

  • Create a draft questionnaire for market research – this is an important step as we need to have some feedback on pricing, an idea of interest (quantity of stock needed) and other questions can be asked, such as should a helmet be supplied (NO!)
  • A list of possible operational risks
  • Type up a list of expectations that groups will have of us. For example a student will want cheap as chips, a tourist will went helpful information about local routes.
  • A rough business forecast in excel – run some numbers on stock bought and numbers of bikes rented out for different time periods. Taking into consideration staff and premises costs.

Thursday work – 1 hour

Friday meeting – 1 hour

Weekend work – 2 hours

Monday meeting – 3 hours

Monday work – 1.5 hours

Tuesday work – 2 hours

Blogging and slide review – 1 hour

Total: 11.5 hours

What I learnt this week

This week I was reminded of the group deliverables for our project, this includes the group final report and a presentation given to business people, where they can ask questions about our idea.

The main thing that I learnt this week was about this business plan and what the business plan involves. The business plan should cover details of the proposed development, the company building it (us) and will include some aspects of the technology and marketing side of things – however these are supposed to be covered in detail in other documents.

Chris showed us where to find some resources such as template business plans and marketing plans, then proceeded describe the sections of the reccomended business plan, so we’d have an idea of what should go in these sections.

The plan covers the business idea, targets for the business, what the business does, legal requirements, marketing summarry, resources needed to run the business and the operational risks. After completing most (or all) of these sections, the most important piece of the business plan can be completed – the executive summary, it is important as the executive summary needs to convince investors that this is a solid gamble for their hard earned money. It’s the main message of the business plan, it needs to sell the idea – What will the business do? Why is this a good idea? How are we going to do it?

I was reminded by what was expected from us as a group, we need to spend a bit more time doing things and the group need to remember to include all of the details of the week’s activities in our blogs. Last week I didn’t complete the entry on time, I can’t let that happen again!

What I did this week

Friday 19th October

We held the first group meeting of the week, keeping up the same routine of many meetings that don’t last too long. This meeting was set so that we could begin progress with our newly submitted Aber Bike Hire idea.

During the first meeting, using what we’d learnt from the previous lecture, we discussed what documentation or research needs to be started – Use Cases, Rich Picture and User analysis were a few of the ones that cropped up as things that we might need to start right now.

We had an informal discussion where people spoke freely about what users should be able to do on the website, therefore this was discussing the scope of the IT solution and business. I believe that it is important that we keeps focused on doing a few small things well, so that the website isn’t too broadly ranged or contain too many features – it is primarily a bike hire company, there shouldn’t be too many off shoots, at least initially.

Everybody had different ideas about what users should be able to do on the site and how the ordering process should work, the ideas are good and mainly similar, however it is important that we do some work to ensure everyone agrees on the core functionality and design of the website.

It was decided that we should begin by doing research into what existing bike / motorbike / car rental websites look like, so that we can see what layouts and order methods seem most successful, find out what information they include on their pages and see what additional features and services are offered, besides plain rental. Seb and I took up the task of looking at these sites in the same industry and performing some analysis.

Tom and Sam were tasked to create some initial use case diagrams for a small number of scenarios. We thought this would be a good so that we have an idea of how the users will interact with our website and what actions they should be able to perform. Once we have these use cases, we can decide whether the interaction would work, could it be improved or should we explore different ways in which the user can achieve their goal (such as renting a bike or contacting customer support).

Ian was tasked to create a rich picture. This will be useful so that we can define the business’ stakeholders and how they will interact with the business. It won’t just be bike rental customers who are stakeholders, for example the Welsh Government may have an interest due to it being a local activity, also there are the health and environmentally friendly aspects of cycling which they may want to promote.

The next meeting will be on Monday, I have booked us the Joy Welch meeting room – it will be quieter than the Union and will mean that Rick Astley won’t be joining us.

2.5 hours

Sunday 21st October

I spent time at home researching existing bike and motorbike rental websites. After browsing approximately 8 websites, I decided to narrow the analysis down to a range of 4 websites, 2 motorbike rental sites and 2 cycling rental websites.

The reason I’ve looked at motorbike rental sites too is due to the small amount of choice of cycling websites, also the websites should broadly be aiming for the same goal – rent the product, sell extras, provide information.

I decided to present my findings in a PowerPoint presentation, so that it was easier for everyone to view, otherwise they’d be black and white A4 print outs and scraps of paper that I’d probably lose. I looked at what the homepage looked like, what the homepage was used for and what additional pages the sites had. I tested out renting a bike, where possible. I have the document here:

Powerpoint, PDF

3 hours

Monday 22 October 2012

I presented my website analysis to the other members of the group, I believe that it has helped us decide what should be feature on our website. Using this information we can decide on things such as – is our homepage an ‘about us’ or are we going straight to selling? This can be discussed in future.

We were also previously unsure of how we would set pricing for our bikes, we have now seen that it is standard to have a day rate / week rate / month rate.

Seb had printed his document containing screenshots of popular car rental websites, such as Enterprise Rent-a-Car. We noticed a pattern that most or all of those sites had a form on their homepage, so that a user could go straight to beginning the order process.

I think it’s important to remember that those looking to rent a car have gone there for that sole purpose only, while finding out the price and whether the type of car they want is available. With cycle hire we need to consider that users may want be persuaded by attractive routes, events and selling it as a day out or adventure. They may want to browse further information and find things going on in the area that involve bikes – after all it is a local / regional site not a national site, so will have a different target audience.

Sam and Tom had produced some use-case diagrams of some of the main interactions, we will be reviewing these in the next meeting. Sam had also produced a site map / flow diagram of how the website may link together.

Ian was not able to attend the meeting, therefore he will present his rich picture at our next meeting, which is scheduled for Wednesday.

2.5 hours